SPENDING MONEY ON POLITICAL ADS

It’s not because we are into advertising, we just have to agree on the amount of money spent on political campaigns. Yes, if you’re in advertising, a lot of money is coming in. Now who gains income, the poor or the rich? Most people in the world of advertising are in the rich level. When they gain money, either they spent it or save it in their banks. Saving is a good thing but sometimes money doesn’t circulate in the society. Most of them are being kept by the elites.

Going back to politics, if politicians care for the poor and spent a lot of money in advertising which would be equivalent to a thousand lives being saved through provision of shelter, clothes or work; then why spent a lot of money in commercials. A real advertiser spent money on advertising to gain more sales which is less risk whereas in political ads, politicians spent money on commercials and wishing they’ll win which is absolutely a high risk. This is the reason why voters are now thinking, if they vote someone who has spent a lot of money on advertising; then doubts would be corruption.

In-Store Radio is really a wrong term.

Basically, this idea of in-store radio is being used by establishments in the Philippines. If you hear something in malls, restaurants, bookstores and other places that sounded like an FM radio; you'll hear in their promo saying that it's the establishment's radio. This is a wrong term. Check WIKIPEDIA's "Elevator music" (muzak, piped music, or lift music in the Commonwealth) refers to the gentle instrumental arrangements of popular music designed for playing in shopping malls, grocery stores, department stores, telephone systems (while the caller is on hold), cruise ships, airports, doctors' and dentists' offices, and elevators. The term is also frequently applied as a generic (and often derogatory) term for any form of easy listening, smooth jazz, or middle of the road music, or to the type of recordings once commonly heard on "beautiful music" radio stations.

Having the "elevator music" in mind, if you include some promos and commercials on its program; are we suppose to call it a radio? NO NO NO NO....

The process of dissemination of messages in a particular place is now called NARROWCASTING. Check its meaning in Wikipedia. Now what do we call a device that narrowcasting uses? And that should be the term used by establishments that are claiming they have a radio station. A radio station has an antenna or transmitter to broadcast. A radio station is the sender of such information to its listeners whereas a radio set is the receiver of it.