Basically, this idea of in-store radio is being used by establishments in the Philippines. If you hear something in malls, restaurants, bookstores and other places that sounded like an FM radio; you'll hear in their promo saying that it's the establishment's radio. This is a wrong term. Check WIKIPEDIA's "Elevator music" (muzak, piped music, or lift music in the Commonwealth) refers to the gentle instrumental arrangements of popular music designed for playing in shopping malls, grocery stores, department stores, telephone systems (while the caller is on hold), cruise ships, airports, doctors' and dentists' offices, and elevators. The term is also frequently applied as a generic (and often derogatory) term for any form of easy listening, smooth jazz, or middle of the road music, or to the type of recordings once commonly heard on "beautiful music" radio stations.
Having the "elevator music" in mind, if you include some promos and commercials on its program; are we suppose to call it a radio? NO NO NO NO....
The process of dissemination of messages in a particular place is now called NARROWCASTING. Check its meaning in Wikipedia. Now what do we call a device that narrowcasting uses? And that should be the term used by establishments that are claiming they have a radio station. A radio station has an antenna or transmitter to broadcast. A radio station is the sender of such information to its listeners whereas a radio set is the receiver of it.
Saturday, March 6, 2010
Sunday, January 24, 2010
In-Store Radio is a wrong term.
Let’s examine the meaning of Radio……
According to Article 4 Section 4 on the Code of Ethics on Advertising regulated by Adboard (Advertising Board of the Philippines), and it says; Advertising copy, slogan or terms should not mislead, or confuse the consumer as to the materials, content, origin, utility or function of any product or service. Meaning, as marketers and advertising practitioners, we should not use terms that could give a different meaning that will lead our target audience to a wrong thought. Nowadays, we can hear music and commercials in places like stores, restaurants, boats, boutiques and other coverage that claims that they have a radio station. In the Philippines, hearing something from a store that says “NationalBookstore Radio” is like saying that this establishment has a radio station. Their business is selling office, school supplies and other items. Having a radio station needs a permit from NTC. Why invest on a radio station that is so expensive which is not the nature of their business. If this is not a real radio station, then they should not use the term “NationalBookstore Radio.” We all know that radio is a telecommunications term. According to Merriam-Webster, (n) of or relating to electric currents or phenomena (as electromagnetic radiation) of frequencies between about 3000 hertz and 300 gigahertz or transmitted by radio. In Wikipedia, radio is the transmission of signals, by modulation of electromagnetic waves with frequencies below those of visible light. Electromagnetic radiation travels by means of oscillating electromagnetic fields that pass through the air and the vacuum of space. Information is carried by systematically changing (modulating) some property of the radiated waves, such as amplitude, frequency, or phase. When radio waves pass an electrical conductor, the oscillating fields induce an alternating current in the conductor. This can be detected and transformed into sound or other signals that carry information.
In our own understanding, there are three radio classifications:
• Two-way radio – it has a transmitter, receiver-sender gadget through oral communication.
• Radio Station – it sends broadcast message using a transmitter to radio set.
• Radio Set – it receives the broadcast message with the help of its antenna.
So if we hear an FM radio program format in Chowking that’s says “Chowking Radio;” what do you think is that? Wow, Chowking has a radio station. How did they do that? What about Superferry radio? Is this a store or a boat? If it’s done in a boat then, should they call it in-store radio or in-boat radio. In-store radio is like saying a radio in a store. Otherwise, it is wrong to say that a radio in a boat is called in-store radio. Let’s find out. Based on Wikipedia, boat is a watercraft of modest size designed to float or plane, to provide passage across water while a store may refer to a retail store type such as:
• Anchor store
• Big-box store
• Chain store
• Confectionery store
• Convenience store
• Department store
• Discount store
• General store
• Grocery store
• Hardware store
• Health food store
• Hobby store
• Hypermarket
• Liquor store
• Newsagent
• Online shopping
• Outlet store
• Pet store
• Specialty store
• State store
• Supermarket
• Surplus store
• Survival store
• Toy store
• Variety store
• Warehouse club
• Warehouse store
In the military:
• Ammunition dump
• Magazine (artillery)
See also
• Storage (disambiguation)
• Store and forward
• Store-within-a-store
A retail store is also retailing according to Wikipedia. It consists of the sale of goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser.
Ok, is a boat a store? Off course it’s not. So why say that the boat has an in-store radio, in the case of Superferry Radio?
With all of these in mind, we conclude that those new companies that are using the term “radio” just to come-up with a name is misleading the audience or market by getting their attention that leads to a different understanding of what really radio is. We don’t know why they are really using a wrong term but for the sake of promotion or by getting people’s attention, they will do so. Bottom line, it’s really good to have a real radio station the fact that your business is not into broadcasting.
Now here’s a way that would give you an FM radio sound in stores and other establishments: record and mix down music and commercials that would sound like an FM radio program using Adobe Audition software and later burn it on CD; then play it in a CD or DVD player. This would really sound like a live FM radio broadcast. Is this what establishments and providers are really referring to? Is this In-Store Radio? What do you think?
According to Article 4 Section 4 on the Code of Ethics on Advertising regulated by Adboard (Advertising Board of the Philippines), and it says; Advertising copy, slogan or terms should not mislead, or confuse the consumer as to the materials, content, origin, utility or function of any product or service. Meaning, as marketers and advertising practitioners, we should not use terms that could give a different meaning that will lead our target audience to a wrong thought. Nowadays, we can hear music and commercials in places like stores, restaurants, boats, boutiques and other coverage that claims that they have a radio station. In the Philippines, hearing something from a store that says “NationalBookstore Radio” is like saying that this establishment has a radio station. Their business is selling office, school supplies and other items. Having a radio station needs a permit from NTC. Why invest on a radio station that is so expensive which is not the nature of their business. If this is not a real radio station, then they should not use the term “NationalBookstore Radio.” We all know that radio is a telecommunications term. According to Merriam-Webster, (n) of or relating to electric currents or phenomena (as electromagnetic radiation) of frequencies between about 3000 hertz and 300 gigahertz or transmitted by radio. In Wikipedia, radio is the transmission of signals, by modulation of electromagnetic waves with frequencies below those of visible light. Electromagnetic radiation travels by means of oscillating electromagnetic fields that pass through the air and the vacuum of space. Information is carried by systematically changing (modulating) some property of the radiated waves, such as amplitude, frequency, or phase. When radio waves pass an electrical conductor, the oscillating fields induce an alternating current in the conductor. This can be detected and transformed into sound or other signals that carry information.
In our own understanding, there are three radio classifications:
• Two-way radio – it has a transmitter, receiver-sender gadget through oral communication.
• Radio Station – it sends broadcast message using a transmitter to radio set.
• Radio Set – it receives the broadcast message with the help of its antenna.
So if we hear an FM radio program format in Chowking that’s says “Chowking Radio;” what do you think is that? Wow, Chowking has a radio station. How did they do that? What about Superferry radio? Is this a store or a boat? If it’s done in a boat then, should they call it in-store radio or in-boat radio. In-store radio is like saying a radio in a store. Otherwise, it is wrong to say that a radio in a boat is called in-store radio. Let’s find out. Based on Wikipedia, boat is a watercraft of modest size designed to float or plane, to provide passage across water while a store may refer to a retail store type such as:
• Anchor store
• Big-box store
• Chain store
• Confectionery store
• Convenience store
• Department store
• Discount store
• General store
• Grocery store
• Hardware store
• Health food store
• Hobby store
• Hypermarket
• Liquor store
• Newsagent
• Online shopping
• Outlet store
• Pet store
• Specialty store
• State store
• Supermarket
• Surplus store
• Survival store
• Toy store
• Variety store
• Warehouse club
• Warehouse store
In the military:
• Ammunition dump
• Magazine (artillery)
See also
• Storage (disambiguation)
• Store and forward
• Store-within-a-store
A retail store is also retailing according to Wikipedia. It consists of the sale of goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser.
Ok, is a boat a store? Off course it’s not. So why say that the boat has an in-store radio, in the case of Superferry Radio?
With all of these in mind, we conclude that those new companies that are using the term “radio” just to come-up with a name is misleading the audience or market by getting their attention that leads to a different understanding of what really radio is. We don’t know why they are really using a wrong term but for the sake of promotion or by getting people’s attention, they will do so. Bottom line, it’s really good to have a real radio station the fact that your business is not into broadcasting.
Now here’s a way that would give you an FM radio sound in stores and other establishments: record and mix down music and commercials that would sound like an FM radio program using Adobe Audition software and later burn it on CD; then play it in a CD or DVD player. This would really sound like a live FM radio broadcast. Is this what establishments and providers are really referring to? Is this In-Store Radio? What do you think?
Sunday, January 4, 2009
Sunday, January 13, 2008
CADIOfeatured Events_Artists_Bands_Celebrities
Miss Triple B; Beauty, Body and Brains. The only UP magna cum laude that decided to venture into comedy. Her comedy has brought her all over the world from Europe to Las Vegas and all over the United States, Asia and Australia. This is Ms. Giselle Sanchez.Soulful vocals, Brazilian rhythms, catchy melodies, jazzy improvisation - it is a unique mixture of all these elements and more that will propel Pavi with her band, Tropicalia to the top of the charts with their debut album, "Bossa Sessions" under Alpha Music Corporation. The album which effortlessly blends Bossa Nova with jazz, pop & rock, represents a labor of love 
for the vocalist who has emerged champion in several singing contests. The Music is engaging on this album, with everything from Cole Porter ("Night & Day") to The Beatles ("From Me To You") to New Order ("Bizarre Love Triangle") getting a sparkling Pavi with Tropicalia makeover.
for the vocalist who has emerged champion in several singing contests. The Music is engaging on this album, with everything from Cole Porter ("Night & Day") to The Beatles ("From Me To You") to New Order ("Bizarre Love Triangle") getting a sparkling Pavi with Tropicalia makeover.Rachel Anne Wolfe started in show
business at the young age of seven doing TV commercials and print ads. At age 14 she was already singing professionally at various hotel lounges in Manila and in Tokyo. At age 16 she had won the title for Binibining Pilipinas (Ms. Philippines) Ms Young International. At this point she started acting on television and hosted variety shows. She also acted in movies and pursued her singing career. Rachel released the first Filipino 12" single in the mid 80's under Octo Arts Records and released an album with Viva Records in 1996. She composes and produces her own songs.In October of 2007, Rachel is releasing another album with producer Archemedes Dairocas. She is the daughter of Philippine's Queen of Jazz, Ms. Annie Brazil and the sister of Philippines Prince of Jazz, Mr. Richard Merk. Music is in her blood and singing is her passion. She resides now in the USA, in the New York City area.
business at the young age of seven doing TV commercials and print ads. At age 14 she was already singing professionally at various hotel lounges in Manila and in Tokyo. At age 16 she had won the title for Binibining Pilipinas (Ms. Philippines) Ms Young International. At this point she started acting on television and hosted variety shows. She also acted in movies and pursued her singing career. Rachel released the first Filipino 12" single in the mid 80's under Octo Arts Records and released an album with Viva Records in 1996. She composes and produces her own songs.In October of 2007, Rachel is releasing another album with producer Archemedes Dairocas. She is the daughter of Philippine's Queen of Jazz, Ms. Annie Brazil and the sister of Philippines Prince of Jazz, Mr. Richard Merk. Music is in her blood and singing is her passion. She resides now in the USA, in the New York City area. MEET RAFFI QUIJANO, VIVA’S BOSSA DIVA : Raffi Quijano has always had dreams of singing stardom but she had no idea that it will come about because of the bossa nova. The lovely and talented Raffi is now making 
waves with Manila Blend, an album of Filipino pop favorites done the bossa nova way. : Produced by Alwyn Cruz and arranged by Victor Oria, Manila Blend includes Everyday, Got to Let You Know, Don’t Know What to Say A Samba Song, Sa Aking Pag-iisa, O Lumapit Ka, Till I Met You, May Minamahal, Love Without Time, You Won’t See Me Crying, Ikaw Pa Rin, Ikaw Lamang, Tag-araw Tag-ulan, and the first single release, the Odette Quesada composition, Friend of Mine. : Raffi comes from Cebu and has now added her name to the list of other singing greats from the region like Pilita Corrales, Dulce, Vernie Varga, Vina Morales, Chad Borja and others. She comes from a musical family where her father and siblings all sing and play various instruments. She started singing when she was only three years old and continues to do so in special shows all over the country. : Raffi names Norah Jones and Laura Pausini as her major influences and is happy to note that what she has learned by listening to these two ladies helped her get into the bossa nova mood with so much ease. Aside from singing Raffi is also very much involved with civic-oriented activities. She is the Chairman of the Samahang Kabataan of Barangay Day-as and is the Vice-President of the SKF of Cebu City. She is also the founder of the Tabang Bata Organization or TABO which helps children convicted of crimes get a fresh start.: RAFFI – RISING STAR FROM THE SOUTH Over the years, Cebu has become hometown to various artists who have taken the Philippine music industry by storm, from singing icons Pilita Corales, Dulce, Vernie Varga to their present-day counterparts Vina Morales and Sheryn Regis, among others.
waves with Manila Blend, an album of Filipino pop favorites done the bossa nova way. : Produced by Alwyn Cruz and arranged by Victor Oria, Manila Blend includes Everyday, Got to Let You Know, Don’t Know What to Say A Samba Song, Sa Aking Pag-iisa, O Lumapit Ka, Till I Met You, May Minamahal, Love Without Time, You Won’t See Me Crying, Ikaw Pa Rin, Ikaw Lamang, Tag-araw Tag-ulan, and the first single release, the Odette Quesada composition, Friend of Mine. : Raffi comes from Cebu and has now added her name to the list of other singing greats from the region like Pilita Corrales, Dulce, Vernie Varga, Vina Morales, Chad Borja and others. She comes from a musical family where her father and siblings all sing and play various instruments. She started singing when she was only three years old and continues to do so in special shows all over the country. : Raffi names Norah Jones and Laura Pausini as her major influences and is happy to note that what she has learned by listening to these two ladies helped her get into the bossa nova mood with so much ease. Aside from singing Raffi is also very much involved with civic-oriented activities. She is the Chairman of the Samahang Kabataan of Barangay Day-as and is the Vice-President of the SKF of Cebu City. She is also the founder of the Tabang Bata Organization or TABO which helps children convicted of crimes get a fresh start.: RAFFI – RISING STAR FROM THE SOUTH Over the years, Cebu has become hometown to various artists who have taken the Philippine music industry by storm, from singing icons Pilita Corales, Dulce, Vernie Varga to their present-day counterparts Vina Morales and Sheryn Regis, among others.
The band members came from different famous bands. A show band that can really rock the dance floor. Serenity performs regularly at Ratsky. They are also the back-up band of Randy Siantago. They have an album under Star Records. This band is being managed by Randy Santiago. Check their performance at YouTube - Randy with Serenity Band.Whether he likes it or not, Top Suzara's debut solo album from Universal Records, "Carry On", will be branded as a post-Freestyle outing. Top Suzara opted to keep quiet the past seasons, right after his decision to leave the band. There was the usual emotional setback which he amazingly converted into positive energy. His own deep-well of feelings, from all the triumphs and hearthaches, Top could easily tap, being a prolific singer/tuneweaver who can comfortably write three to four songs a day. The more Top became inspired and challenged, the more his creative juices continuously poured, to come up with 14 of the most touching and heart-warming songs he has ever written. All of them can now be heard in the newly released album. Obviously, the album's repertoire is very personal, but Top stresses that they are common experiences which can related to everybody. His songs have themes and messages that have been part of a very colourful life. Take the carrier single, "Sabihin Mo Na". It is a mid-tempo rocker of an apology that extends to a vow of everlasting romance. The song also features one of the country's top session guitar players filling in tasteful licks and heartfelt solos. The music video is now one of the most requested items in MYX music channel. It is not surprising that 
the initial Top Suzara single would be a current entry in the MYX Top Ten Daily Countdown. "On The Sand", another song on "Carry On" is receiving heavy airplay on NU 107 - a testament to the broad range of music that's being covered by Top. It's quite safe to say that most, if not all, of the songs are very radio friendly. Different stations may have their own picks, just as different individuals would. Either way, the listener can't go wrong with any of the songs. Top has performed and created several Freestyle hits, beginning with "Before I Let You Go" in the past. Now, the sensitive, sensible and prolific hit maker has a new, fresh start as a solo artist with his debut solo album. One of Top's most personal tracks is a song called "Angel Eyes", which he wrote for his dearly departed mom and just recently, his dad too. It's an emotionally very compelling song that evokes the listener to appreciate the loved ones that are still here. while we still can. "Magpakailanman" is the Filipino version of "Angel Eyes" which, locally, has assumed a more universal appeal with its Tagalog lyrics. Top goes light and breezy in "Overcast", a grower of a song which sings of simple pleasures. The songs in Top Suzara's "Carry On" is a wholesome blend of folk, rock, new wave, country and pop. Whichever way Top goes, he brings his listeners to pleasurable, memorable musical trips. The Top Suzara "Carry On" album launch was held at Mugen Bar & Restaurant in the Pasig Metrowalk.
the initial Top Suzara single would be a current entry in the MYX Top Ten Daily Countdown. "On The Sand", another song on "Carry On" is receiving heavy airplay on NU 107 - a testament to the broad range of music that's being covered by Top. It's quite safe to say that most, if not all, of the songs are very radio friendly. Different stations may have their own picks, just as different individuals would. Either way, the listener can't go wrong with any of the songs. Top has performed and created several Freestyle hits, beginning with "Before I Let You Go" in the past. Now, the sensitive, sensible and prolific hit maker has a new, fresh start as a solo artist with his debut solo album. One of Top's most personal tracks is a song called "Angel Eyes", which he wrote for his dearly departed mom and just recently, his dad too. It's an emotionally very compelling song that evokes the listener to appreciate the loved ones that are still here. while we still can. "Magpakailanman" is the Filipino version of "Angel Eyes" which, locally, has assumed a more universal appeal with its Tagalog lyrics. Top goes light and breezy in "Overcast", a grower of a song which sings of simple pleasures. The songs in Top Suzara's "Carry On" is a wholesome blend of folk, rock, new wave, country and pop. Whichever way Top goes, he brings his listeners to pleasurable, memorable musical trips. The Top Suzara "Carry On" album launch was held at Mugen Bar & Restaurant in the Pasig Metrowalk. 
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